March 1st, 2003
Posted in Motion

Five station identities (concept, design and animation) commissioned by VH1. In 2003, the network changed its focus again, dropping “Music First” from its name, and introducing their new and current box logo. Having saturated its Behind The Music series (and spinoff BTM2, a 30-minute version that told the stories of current chart-toppers), gotten past the point of showing music videos on a regular basis, and had a 35% ratings decline over the past several years, the network began to target the pop culture nostalgia market just like its sister MTV. The network primarily plays reality shows now.

Creative Director: WeWorkForThem
Story Development: Michael Paul Young, Michael Cina
Designers: Michael Paul Young, Michael Cina
Animator: Michael Paul Young
Soundtrack: Madsound